City Fitness: “When Home Workouts Don’t Work Out”

City Fitness, Philadelphia’s largest gym and health club, engaged 96ANDX to develop a multimedia advertising campaign to promote their Studio+ membership. To kick off the campaign, 96ANDX produced a commercial in collaboration with Philadelphia-based production company JTWO. The commercial, created for a digital-first audience, included a humorous hook and high-energy visuals. Over the course of the campaign, the spot led to an influx of new leads and an increase in audience engagement across social channels.

Additionally, the campaign featured a flight of OOH ads including digital billboards and bike shares. To further bolster lead generation, the bike shares included a QR code that viewers could scan in order to redeem a complimentary Studio+ experience.