Print & Digital Advertising
96andX conceptualized, developed, and launched a 6-month paid media campaign across print, digital, and social media. With the added challenge of marketing dental care during a pandemic, this campaign was a combination of branded messaging to reinforce the company’s updated identity and response marketing to drive new patients at a profitable rate.
Paid Social: Dreams Don’t Quarantine
To encourage patients to schedule an appointment after the shutdown, 96andX developed a social media campaign featuring fitness influencer Cami Nwokedi. The campaign concept was “Dreams Don’t Quarantine”, showcasing the importance of a great smile even in a digital, socially-distanced world.