![Healthcare and medicine concept.](https://96andx.com/wp-content/uploads/2020/09/SE-Cover.jpg)
Helping a growing dental brand profitably drive new patients
Smile Exchange engaged 96ANDX to update their brand identity and launch a multimedia advertising campaign encompassing digital display, print, and paid social. Furthermore, 96ANDX was tasked with leading Smile Exchange’s communications throughout the pandemic.
96ANDX’s efforts led to a steady increase in new patients over the course of the campaign. In spite of challenges posed by the pandemic, Smile Exchange’s monthly recurring revenue grew to exceed pre-pandemic levels.
![SE_Channel Takeover](https://96andx.com/wp-content/uploads/2020/09/SE_Channel-Takeover.png)
![SE_Digital Ads](https://96andx.com/wp-content/uploads/2020/09/SE_Digital-Ads.png)
![SE_Reference Comp](https://96andx.com/wp-content/uploads/2020/09/SE_Reference-Comp.png)
To encourage patients to schedule an appointment after the COVID-19 shutdown, 96ANDX developed a social media campaign featuring fitness influencer Cami Nwokedi. The campaign was called “Dreams Don’t Quarantine”, showcasing the importance of a great smile even in a digital world.
![SmileExchangeSocial](https://96andx.com/wp-content/uploads/2021/09/SmileExchangeSocial-800x755.png)
To encourage patients to schedule an appointment after the COVID-19 shutdown, 96ANDX developed a social media campaign featuring fitness influencer Cami Nwokedi. The campaign was called “Dreams Don’t Quarantine”, showcasing the importance of a great smile even in a digital world.
![SmileExchangeSocial](https://96andx.com/wp-content/uploads/2021/09/SmileExchangeSocial-800x755.png)
![SE_Brandbrief](https://96andx.com/wp-content/uploads/2020/09/SE_Brandbrief.png)
*Documents shown have been approved for portfolio display.
![SE_Brandbook](https://96andx.com/wp-content/uploads/2020/09/SE_Brandbook.png)
*Documents shown have been approved for portfolio display.