Project Description

The New Jersey LGBT Chamber of Commerce Becomes the New Jersey Pride Chamber of Commerce

To expand its impact on the LGBTQ+ business and professional community throughout New Jersey and to encourage those who qualify to become certified LGBT Business Enterprises, the New Jersey Pride Chamber of Commerce (formerly the New Jersey LGBT Chamber) engaged 96ANDX to update the organization’s brand identity.

96ANDX’s efforts led to a 50% increase in new members over the course of only 2 months, the most widely attended event in the organization’s history, an abundance of positive press coverage, and an increase in corporate sponsorships.

As a volunteer-based organization, it was extremely important for us to have a structured plan with goals. 96ANDX put together a detailed timeline and outlined accountabilities for the board and their organization.

– Steven Garibell, VP of Supplier Diversity & Policy

As a volunteer-based organization, it was extremely important for us to have a structured plan with goals. 96ANDX put together a detailed timeline and outlined accountabilities for the board and their organization.

– Steven Garibell, VP of Supplier Diversity & Policy