The New Jersey LGBT Chamber of Commerce Becomes the New Jersey Pride Chamber of Commerce

To expand its impact on the LGBTQ+ business and professional community throughout New Jersey and to encourage those who qualify to become certified LGBT Business Enterprises, the New Jersey Pride Chamber of Commerce (formerly the New Jersey LGBT Chamber) engaged 96ANDX to update the organization’s brand identity.

96ANDX’s efforts led to a 50% increase in new members over the course of only 2 months, the most widely attended event in the organization’s history, an abundance of positive press coverage, and an increase in corporate sponsorships.