Five Ad Campaigns That Went Viral – For Better or Worse

Today, with technology present in virtually every aspect of daily life, it’s fairly easy for ad campaigns to go viral overnight. With social media allowing consumers to ‘share’ pretty much anything they please, many campaigns with high shareability (or ads that flop) are quickly spread through these platforms. Here, we [...]

By |June 1st, 2019|Categories: Advertising, Diversity & Inclusion, Millennials, Social Media|0 Comments

10 Dos and Don’ts of Advertising

When it comes to advertising, there’s a lot to consider - from audience to budget to where your ad will run. Here’s a roundup of 10 things to keep in mind when creating an effective advertising campaign that upholds your brand's reputation while building awareness and driving results. 1.) DO [...]

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