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Blog2019-08-16T14:29:40-04:00

Why (and How) Brands Should Move Away From Sexist Advertising

When creating an ad, it might seem like a good idea to take advantage of human sexuality. Some advertisers may even believe it’s funny to play on the stereotypes that typically surround women (ditzy, housewife, etc.), but oversexualizing and stereotyping women is an antiquated trend that should be left in [...]

By |June 15th, 2019|Categories: Advertising, Diversity & Inclusion|Tags: , , |0 Comments

How Rhianna’s “Fenty Beauty” Changed the Makeup Industry

It’s the 21st century. Creating products that are inclusive and welcoming to all races is something that shouldn’t be revolutionary. But that’s exactly what Rihanna’s Fenty Beauty was to a lot of people: revolutionary. Launched in September 2017, the brand was meant to be a place where all makeup users [...]

Five Campaigns That Went Viral – For Better or Worse

Today, with technology present in virtually every aspect of daily life, it’s fairly easy for ad campaigns to go viral overnight. With social media allowing consumers to ‘share’ pretty much anything they please, many campaigns with high shareability (or ads that flop) are spread through these platforms. Here, we reminisce [...]

By |May 15th, 2019|Categories: Advertising, Diversity & Inclusion, Millennials, Social Media|0 Comments

10 Dos and Don’ts of Advertising

When it comes to advertising, there’s a lot to consider - from diversity to budget to where your ad will run. Here’s a roundup of 10 things to keep in mind when creating an effective ad campaign that upholds your brand's reputation while building awareness and driving results. 1.) DO [...]