Advertising After a Company Scandal

When a company faces a serious scandal, brands, in addition to hiring a good public relations firm, often launch an apology ad campaign. Depending on how this goes, it could really make or break a brand’s reputation. Some campaigns are successful; they tend to get right to the point and [...]

By |June 30th, 2019|Categories: Advertising, Social Media|0 Comments

Why (and How) Brands Should Move Away From Sexist Advertising

When creating an ad, it might seem like a good idea to take advantage of human sexuality. Some advertisers may even believe it’s funny to play on the stereotypes that typically surround women (ditzy, housewife, etc.), but oversexualizing and stereotyping women is an antiquated trend that should be left in [...]

By |June 15th, 2019|Categories: Advertising, Diversity & Inclusion|Tags: , , |0 Comments

How Rhianna’s “Fenty Beauty” Changed the Makeup Industry

It’s the 21st century. Creating products that are inclusive and welcoming to all races is something that shouldn’t be revolutionary. But that’s exactly what Rihanna’s Fenty Beauty was to a lot of people: revolutionary. Launched in September 2017, the brand was meant to be a place where all makeup users [...]

Five Ad Campaigns That Went Viral – For Better or Worse

Today, with technology present in virtually every aspect of daily life, it’s fairly easy for ad campaigns to go viral overnight. With social media allowing consumers to ‘share’ pretty much anything they please, many campaigns with high shareability (or ads that flop) are spread through these platforms. Here, we reminisce [...]

By |May 15th, 2019|Categories: Advertising, Diversity & Inclusion, Millennials, Social Media|0 Comments

10 Dos and Don’ts of Advertising

When it comes to advertising, there’s a lot to consider - from diversity to budget to where your ad will run. Here’s a roundup of 10 things to keep in mind when creating an effective ad campaign that upholds your brand's reputation while building awareness and driving results. 1.) DO [...]

Why Localized Marketing Matters: Philadelphia’s Non-Transient Banking Customers

It’s no secret that Philadelphia’s banking landscape is shifting dramatically. With JPMorgan Chase expanding its retail presence into the city and the surrounding areas, the region’s already crowded banking market is set to get a whole lot more competitive. Moreover, in addition to JPMorgan Chase, the city is seeing an [...]

By |February 5th, 2019|Categories: Advertising, Diversity & Inclusion, Millennials, Social Media|0 Comments