Mercer Park luxury apartment exterior architectural sketch and rendering

A new luxury apartment complex in West Palm Beach’s hottest neighborhood

Located in the heart of West Palm Beach’s trendy Warehouse District, Mercer Park offers residents a tranquil oasis within an energized community.

Mercer Park’s brand identity was inspired by the neighborhood’s youthful energy, mural arts, and lush natural greenery. The project included the development of a brand mark, design system, and collateral materials.

Mercer Park animated logo design featuring brand mark and typography

“Highly effective agency. They helped me quickly develop a brand and put my real estate company on the radar. Strong connections and tireless energy.”

– Alexander Millan, Co-Founder

Mercer Park luxury apartment business card design

“Highly effective agency. They helped me quickly develop a brand and put my real estate company on the radar. Strong connections and tireless energy.”

– Alexander Millan, Co-Founder

Mercer Park brand typography guide showing font families and usage
Mercer Park brand color palette inspired by natural greenery and urban energy