Branding “The Maj” — Philadelphia’s Newest Boutique Hotel

96ANDX was engaged to develop a brand identity and website for the Maj, Philadelphia’s newest boutique hotel. Located in the heart of the city’s historic museum district neighborhood, the Maj offers guests tech-forward accommodations, luxurious amenities, and a convenient central location.

The project included the development of core brand messaging, a brandmark, design system, custom illustration, website, hotel collateral, stationery, and brand guidelines.

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