![MajHotelCoverImage](https://96andx.com/wp-content/uploads/2023/06/MajHotelCoverImage.png)
Branding “The Maj” — Philadelphia’s Newest Boutique Hotel
96ANDX was engaged to develop a brand identity and website for the Maj, Philadelphia’s newest boutique hotel. Located in the heart of the city’s historic museum district neighborhood, the Maj offers guests tech-forward accommodations, luxurious amenities, and a convenient central location.
The project included the development of core brand messaging, a brandmark, design system, custom illustration, website, hotel collateral, stationery, and brand guidelines.
![Maj_Logo](https://96andx.com/wp-content/uploads/2023/06/Maj_Logo.png)
![Maj_Type](https://96andx.com/wp-content/uploads/2023/06/Maj_Type.png)
![Maj_Color](https://96andx.com/wp-content/uploads/2023/06/Maj_Color.png)
![Maj_Web_Home](https://96andx.com/wp-content/uploads/2023/06/Maj_Web_Home.png)
![Maj_InRoom_Assets](https://96andx.com/wp-content/uploads/2023/06/Maj_InRoom_Assets.png)
![Maj_HotelStationery](https://96andx.com/wp-content/uploads/2023/06/Maj_HotelStationery.png)
![Maj_Brand_Guidelines](https://96andx.com/wp-content/uploads/2023/06/Maj_Brand_Guidelines.png)
*Documents shown have been approved for portfolio display.