An affordable living opportunity created specifically for the lifestyles and budgets of college students

96ANDX was engaged to develop a brand identity and website for Launchpads, a new university housing development located in New York’s Hudson Valley. Tasked with creating a brand that resonates with the needs of today’s college students, 96ANDX drew upon research, personal experience, and tested archetypes to craft a powerful narrative and visual attributes.

The project included the development of a brand mark, core brand messaging, a design system, presentation materials, website, collateral, stationery, and brand guidelines.