Project Description

Background

In an increasingly competitive banking landscape, Firstrust needed to activate their updated positioning throughout the Philadelphia region. With a tight deadline for getting the campaign live, they needed an agency that could quickly conduct research, develop a plan, and get them the best value for their advertising dollars across print, digital, and social media.

Media Planning + Buying

To help Firstrust meet their goals, 96ANDX conducted thorough market research, reach and frequency analysis, and optimized insertion planning for budget optimization.

Paid Social

Firstrust developed a blog series highlighting the story of their CEO, Richard Green. In order to reach business decision-makers across various target industries, 96ANDX launched a targeted LinkedIn advertising campaign.

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