Reaching business decision-makers through smart ad targeting

In an increasingly competitive banking landscape, Firstrust needed to activate their updated positioning throughout the Philadelphia region. With a tight deadline for getting the campaign live, they needed an agency that could quickly conduct research, develop a media plan, and get them the best value for their advertising dollars across print, digital, and social.

96ANDX conducted thorough market research, reach and frequency analysis, and insertion planning for budget optimization. Then, in order to reach business decision-makers across various target industries, 96ANDX launched a LinkedIn advertising campaign featuring a blog series highlighting the story of the Bank’s CEO, Richard Green.