In an increasingly competitive banking landscape, Firstrust needed to drive awareness for their new positioning throughout the Philadelphia region. With a tight deadline for getting their campaign live, they needed an agency that could quickly conduct research, develop a plan, and get them the best value for their advertising dollars. That’s where we came in.
To give Firstrust the speedy support they needed, our media buying team put a comprehensive plan together in one week. This included deep market research, reach and frequency analysis, budget optimization, and insertion dates. Our media plan included digital, social, and print media components in order to give Firstrust the maximum reach and frequency potential for their desired target audience.
Despite tight deadlines, the campaign’s launch was on time and successful. Our media team was able to leverage relationships to optimize advertising dollars and get Firstrust strong placements across multiple regional and local media outlets, reaching a higher than expected level of message penetration. Firstrust’s positioning was later validated by a third party research firm, declaring the campaign a success.