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Why (and How) Brands Should Move Away From Sexist Advertising

When creating an ad, it might seem like a good idea to take advantage of human sexuality. Some advertisers may even believe it’s funny to play on the stereotypes that typically surround women (ditzy, housewife, etc.), but oversexualizing and stereotyping women is an antiquated trend that should be left in the past, and here’s why: Not only are these kinds of ads offensive and infuriating, ads today can easily go viral for the wrong reasons. (To read more about ads that have gone viral in the past, see our post here: Five Ad Campaigns That Went Viral – For Better [...]

By |2019-07-11T12:02:39-04:00June 15th, 2019|Advertising, Diversity & Inclusion|0 Comments

How Rhianna’s “Fenty Beauty” Changed the Makeup Industry

It’s the 21st century. Creating products that are inclusive and welcoming to all races is something that shouldn’t be revolutionary. But that’s exactly what Rihanna’s Fenty Beauty was to a lot of people: revolutionary. Launched in September 2017, the brand was meant to be a place where all makeup users could finally find shades that fit them, regardless of their skin tone. One of the first products released was the “Pro Filt’r Soft Matte Longwear Foundation”, which came in 40 shades and encompassed a wide range of skin tones. The makeup’s tagline, “Foundation for all”, was no doubt a dig [...]

10 Dos and Don’ts of Advertising

When it comes to advertising, there’s a lot to consider - from diversity to budget to where your ad will run. Here’s a roundup of 10 things to keep in mind when creating an effective ad campaign that upholds your brand's reputation while building awareness and driving results. 1.) DO tailor your ad to your platform. There are different features on each social media platform, so understanding what you can and can’t do based on where you’re planning to run a campaign is important. The platform you choose will also influence how consumers will interact with your ad and the [...]