10 Dos and Don’ts of Advertising

When it comes to advertising, there’s a lot to consider - from audience to budget to where your ad will run. Here’s a roundup of 10 things to keep in mind when creating an effective advertising campaign that upholds your brand's reputation while building awareness and driving results. 1.) DO tailor your ad to your platform. There are different features on each social media platform, so understanding what you can and can’t do based on where you’re planning to run a campaign is important. The platform you choose will also influence how consumers will interact with your ad and the [...]