Deja Lynn Alvarez is the first trans woman to run for the office of City Council At-Large in Philadelphia. To help her build her platform, 96andX developed a messaging strategy and provided social media and creative support throughout the duration of her campaign.
96andX developed a messaging platform centered around key issues close to Deja’s heart – homelessness, addiction, and the local economy. We conducted research to define key messaging that would resonate strongly with audiences both within and outside the LGBTQ+ community. Working with Deja’s campaign media team, 96andX developed a launch release that communicated both her platform and her story.