Project Description

Background

Deja Lynn Alvarez is the first trans woman to run for public office in Philadelphia. To help her build her platform, 96ANDX developed a messaging strategy and provided social media and creative support throughout the duration of her campaign.

Messaging Strategy

96ANDX developed a messaging platform centered around key issues close to Deja’s heart – homelessness, addiction, and the local economy. We conducted research to create messaging that would resonate strongly with audiences both within and outside the LGBTQ+ community. 96ANDX then developed a launch release that communicated both her platform and her story.

Print + Digital Advertising

96ANDX developed and placed ads across local print publications, LGBTQ+ specific publications, and social media channels including Facebook and Instagram.

Earned Media

96ANDX worked with Deja’s PR team to secure press coverage locally, regionally, and nationally.

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