Tioga-Franklin Savings Bank: Viral Social Marketing

One of the oldest banks in Philadelphia, Tioga-Franklin Savings Bank engaged 96ANDX to update their brand positioning and spearhead an integrated public relations and marketing campaign. The goal of this campaign was to improve brand awareness among key stakeholder groups and grow the bank’s social media presence.

To promote Tioga-Franklin Savings Bank and its new 2% interest-bearing checking account, 96ANDX developed an organic and paid social media campaign. In addition to driving new business, the campaign led to a 600% increase in follower growth across the bank’s social media accounts.

Throughout the duration of the campaign, 96ANDX secured press coverage in multiple local, regional, and trade media publications including the Philadelphia Business Journal, Pennsylvania Association of Community Banker’s (PACB) Magazine, City & State, the Philadelphia Public Record, and Star News, resulting in millions of earned media impressions.