Tioga-Franklin Savings Bank: The Oldest Chartered Bank in Philadelphia
Tioga-Franklin Savings Bank engaged 96ANDX to update their brand identity and spearhead an integrated marketing campaign. The goal was to improve awareness among key stakeholder groups and grow the bank’s social media presence.
To promote Tioga-Franklin Savings Bank and its new 2% interest-bearing checking account, 96ANDX developed a paid social campaign. In addition to driving new business, the campaign led to a 600% increase in follower growth across the Bank’s social media accounts.
Throughout the duration of the campaign, 96ANDX also secured press coverage in multiple local, regional, and trade media publications including the Philadelphia Business Journal, Pennsylvania Association of Community Banker’s (PACB) Magazine, City & State, the Philadelphia Public Record, and Star News, resulting in millions of earned media impressions.