Background
One of the oldest banks in Philadelphia, Tioga-Franklin Savings Bank engaged 96andX to update their brand identity and spearhead a three-year brand marketing campaign to include print and digital advertising, social media, and public relations.
Brand Identity Development
96andX developed updated positioning, core messaging, and visual attributes for Tioga-Franklin Savings Bank in addition to creating a new logo and tagline. The new logo was based on the original blueprints of the Philadelphia City Hall clock to represent the bank’s deep Philadelphia history. To reflect Tioga-Franklin Savings Bank’s new full-service capabilities, the tagline, “The Full-Service Bank”, is a play on the bank’s initials.
