Project Description

Obermayer: Growing a Social Media Footprint

One of the Mid-Atlantic region’s most respected law firms, Obermayer engaged 96ANDX to help establish a stronger presence on social media and grow awareness for its regional offices outside Philadelphia.

96ANDX launched a sponsored content campaign across Obermayer’s social media channels, primarily focusing on LinkedIn and Facebook. Our team conducted audience research and developed buyer personas for each of the firm’s practice groups, segmenting campaign creative and targeting accordingly. The graphic above displays the results of one of Obermayer’s follower campaigns, which was segmented to reach different audiences across various legal practices.

Additionally, 96ANDX developed a Twitter persona and social media guidelines to help create compliance-approved content that is both engaging and on-brand. Over a 6-month period, Obermayer’s social media following and engagement grew over 1,200%, and the firm became the leader among all of its lateral competitors in terms of both social media following and engagement.