One of the Mid-Atlantic region’s most respected law firms, Obermayer has been looking forward and thinking ahead since 1915. A clear market leader in multiple legal disciplines, Obermayer strived to mirror this leadership across social and digital media in an industry where most firms lag behind the times.
Strategy & Paid Social
96andX launched an aggressive sponsored content campaign across Obermayer’s social media channels with a focus on LinkedIn and Facebook. Our media team conducted deep audience research and developed buyer personas for each of the firm’s legal practice groups, segmenting campaign creative and targeting accordingly. With multiple objectives in mind, 96andX launched, monitored, and optimized multiple campaigns across various markets and mediums, driving a sharp increase in quality web traffic, social engagement, and social following.