Project Description

Background

One of the Mid-Atlantic region’s most respected law firms, Obermayer engaged 96ANDX to help establish a stronger presence across their website and social media channels.

Digital & Paid Social

96ANDX launched a sponsored content campaign across Obermayer’s social media channels, primarily focusing on LinkedIn and Facebook. Our team conducted audience research and developed buyer personas for each of the firm’s practice groups, segmenting campaign creative and targeting accordingly. The graphic below displays the results of one of Obermayer’s follower campaigns, which was segmented to reach different buyer personas across various legal practices.

Local Marketing Through Targeted Social

The graphic below displays the results of a localized marketing campaign intended to drive traffic to web pages specific to Obermayer’s legal practice in Delaware.

Standing Out on Twitter

96ANDX developed a Twitter persona and social media guidelines to help create compliance-approved content that is both engaging and on-brand. Needless to say, some of Obermayer’s tweets are pretty fire…and sometimes straight savage.

Let’s get to work on growing your brand