Background

Tioga-Franklin Savings Bank developed an affinity banking product that provides concierge-style, white-label service to small business clients. The challenge? How to position it.

Product Branding

96ANDX conducted market research to understand the competitive landscape for products like this both locally and nationally. Our strategy team then developed a range of buyer personas and brand drivers for each audience segment that would be likely to use this banking product. Finally, our creative team developed the final identity.