Five Ad Campaigns That Went Viral – For Better or Worse
Today, with technology present in virtually every aspect of daily life, it’s fairly easy for ad campaigns to go viral overnight. With social media allowing consumers to ‘share’ pretty much anything they please, many campaigns with high shareability (or ads that flop) are quickly spread through these platforms. Here, we reminisce about some of the most talked-about ad campaigns in recent years, whether they were huge successes or massive failures. 1.) Purple Mattress’ “How to Use a Raw Egg to Determine if Your Mattress is Awful - Purple Mattress”: Mattress commercials aren’t exactly a hot topic, but Purple Mattress changed [...]