Social Media

Today, with technology present in virtually every aspect of daily life, it’s fairly easy for ad campaigns to go viral overnight. With social media allowing consumers to ‘share’ pretty much anything they please, many campaigns with high shareability (or ads that flop) are spread through these platforms. Here, we reminisce about some of the most talked about ad campaigns in recent years, whether they were huge successes or massive failures. 1.) Purple Mattress’ “How to Use a Raw Egg to Determine if Your Mattress is Awful - Purple Mattress”: Mattress commercials aren’t exactly a hot topic, but Purple Mattress changed [...]

It’s no secret that Philadelphia’s banking landscape is shifting dramatically. With JPMorgan Chase expanding its retail presence into the city and the surrounding areas, the region’s already crowded banking market is set to get a whole lot more competitive. Moreover, in addition to JPMorgan Chase, the city is seeing an influx of other large financial institutions that want a piece of Philadelphia’s booming business activity, driving competitive pressure even higher for local and national players alike. For customers, the influx of new banks will probably be a good thing, as competition generally drives innovation and provides more buying options. That [...]