How Rhianna’s “Fenty Beauty” Changed the Makeup Industry

It’s the 21st century. Creating products that are inclusive and welcoming to all races is something that shouldn’t be revolutionary. But that’s exactly what Rihanna’s Fenty Beauty was to a lot of people: revolutionary. Launched in September 2017, the brand was meant to be a place where all makeup users could finally find shades that fit them, regardless of their skin tone. One of the first products released was the “Pro Filt’r Soft Matte Longwear Foundation”, which came in 40 shades and encompassed a wide range of skin tones. The makeup’s tagline, “Foundation for all”, was no doubt a dig [...]