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Advertising After a Company Scandal

When a company faces a serious scandal, brands, in addition to hiring a good public relations firm, often launch an apology ad campaign. Depending on how this goes, it could really make or break a brand’s reputation. Some campaigns are successful; they tend to get right to the point and show the company taking responsibility for its mistakes. Other brands don’t do such a good job, and their ads are met with even more criticism, simply adding more fuel to the fire. Here are some of the most recent examples of apology ads for large companies, both good and bad. [...]

By |2019-05-13T12:59:24-04:00May 13th, 2019|Advertising, Social Media|0 Comments

Why (and How) Brands Should Move Away From Sexist Advertising

When creating an ad, it might seem like a good idea to take advantage of human sexuality. Some advertisers may even believe it’s funny to play on the stereotypes that typically surround women (ditzy, housewife, etc.), but oversexualizing and stereotyping women is an antiquated trend that should be left in the past, and here’s why: Not only are these kinds of ads offensive and infuriating, ads today can easily go viral for the wrong reasons. (To read more about ads that have gone viral in the past, see our post here: Five Ad Campaigns That Went Viral – For Better [...]

By |2019-05-12T18:31:19-04:00May 6th, 2019|Advertising, Diversity & Inclusion|0 Comments

How Rhianna’s “Fenty Beauty” Changed the Makeup Industry

It’s the 21st century. Creating products that are inclusive and welcoming to all races is something that shouldn’t be revolutionary. But that’s exactly what Rihanna’s Fenty Beauty was to a lot of people: revolutionary. Launched in September 2017, the brand was meant to be a place where all makeup users could finally find shades that fit them, regardless of their skin tone. One of the first products released was the “Pro Filt’r Soft Matte Longwear Foundation”, which came in 40 shades and encompassed a wide range of skin tones. The makeup’s tagline, “Foundation for all”, was no doubt a dig [...]

Five Ad Campaigns That Went Viral – For Better or Worse

Today, with technology present in virtually every aspect of daily life, it’s fairly easy for ad campaigns to go viral overnight. With social media allowing consumers to ‘share’ pretty much anything they please, many campaigns with high shareability (or ads that flop) are spread through these platforms. Here, we reminisce about some of the most talked about ad campaigns in recent years, whether they were huge successes or massive failures. 1.) Purple Mattress’ “How to Use a Raw Egg to Determine if Your Mattress is Awful - Purple Mattress”: Mattress commercials aren’t exactly a hot topic, but Purple Mattress changed [...]

10 Dos and Don’ts of Advertising

When it comes to advertising, there’s a lot to consider - from diversity to budget to where your ad will run. Here’s a roundup of 10 things to keep in mind when creating an effective ad campaign. 1.) DO tailor your ad to your platform. There are different features on each social media platform, so understanding what you can and can’t do based on where you’re planning to run a campaign is important. The platform you choose will also influence how consumers will interact with your ad and the kind of content you should produce. 2.) DON’T create offensive ads [...]

Why Localized Marketing Matters: Philadelphia’s Non-Transient Banking Customers

It’s no secret that Philadelphia’s banking landscape is shifting dramatically. With JPMorgan Chase expanding its retail presence into the city and the surrounding areas, the region’s already crowded banking market is set to get a whole lot more competitive. Moreover, in addition to JPMorgan Chase, the city is seeing an influx of other large financial institutions that want a piece of Philadelphia’s booming business activity, driving competitive pressure even higher for local and national players alike. For customers, the influx of new banks will probably be a good thing, as competition generally drives innovation and provides more buying options. That [...]

Facebook as a Data Powerhouse

DATA DRIVES EFFECTIVE MARKETING For marketing purposes, consumer data is an invaluable resource. Utilizing consumer data allows marketers to tailor their strategies to reach and resonate with specific audiences who are most likely to convert. If small businesses could specifically target their audience based on demographics, consumer behavior, income, and even trends in their personal life, could you imagine how much more powerful their marketing efforts could become? For any business owner with a marketing mind, this idea should sound quite alluring, but it's likely that many small businesses believe that they don't have the budget to mine or utilize [...]

By |2019-05-13T10:30:04-04:00January 15th, 2019|Advertising, Data, Millennials, Social Media|0 Comments