Advertising

/Advertising

Five Campaigns That Went Viral – For Better or Worse

Today, with technology present in virtually every aspect of daily life, it’s fairly easy for ad campaigns to go viral overnight. With social media allowing consumers to ‘share’ pretty much anything they please, many campaigns with high shareability (or ads that flop) are quickly spread through these platforms. Here, we reminisce about some of the most talked-about ad campaigns in recent years, whether they were huge successes or massive failures. 1.) Purple Mattress’ “How to Use a Raw Egg to Determine if Your Mattress is Awful - Purple Mattress”: Mattress commercials aren’t exactly a hot topic, but Purple Mattress changed [...]

10 Dos and Don’ts of Advertising

When it comes to advertising, there’s a lot to consider - from audience to budget to where your ad will run. Here’s a roundup of 10 things to keep in mind when creating an effective advertising campaign that upholds your brand's reputation while building awareness and driving results. 1.) DO tailor your ad to your platform. There are different features on each social media platform, so understanding what you can and can’t do based on where you’re planning to run a campaign is important. The platform you choose will also influence how consumers will interact with your ad and the [...]